When MTV officially said goodbye to TRL, I knew it was the end of music on MTV. But, now I know that the days of music on the “Music” Television Network are now REALLY over.
Due to ratings taking a major nosedive, MTV has announced its plans to roll out SIXTEEN (yes, as in “one” and a “six”) NEW reality shows. But, get this…in their statement, they say “16 new unscripted series over the next 4½ months.” Don’t expect quality reality, if you catch my drift. Variety reports that the series of shows will be turned out by P. Diddy, “South Park” creators Matt Stone and Trey Parker, Donald Trump and even Nick Lachey.
“Our new shows will feature themes of affirmation and accomplishment,” says Brian Graden, MTV Networks music channels and Logo president. “Our shows are going to focus less on loud and silly hooks and more on young people proving themselves. These are themes that are consistent with the Obama generation.” This all sounds kind of wishy washy to me.
Perhaps MTV needs to just change their affiliation call letters…the network is becoming more and more unrecognizable with the absence of the “M”. What does the “M” mean anymore?
Magillacutty? Mangina? McFly? If that was the case, play me some “Back To The Future”. Or take me back to when music wasn’t dead!
What do you think of MTV’s new format?
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