Ashton Kutcher‘s Popchips ad is under much scrunity because he decided to sport a “brownface” during his portrayal of a Bollywood producer. It maybe wouldn’t have been so bad had it not been Ashton Kutcher. Once you get labeled in the Kingdom of Douchery, there’s no going back.
In the ad, Kutcher plays different characters as he searches for love on the fake website titled worldwidelovers.com. But it Kutch’s “Raj” character with an Indian accent that irritated the Twitterverse citing Ash as “racist”.
Blogger Anil Dash tweeted, “Hey, startups that are helping @aplusk get richer, can you tell him that racist brownface ads aren’t cool? Thanks!”
But a Popchips spokesperson was not intended to be racist. The big dog released a statement to The Hollywood Reporter saying, “The new popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never indented to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.”
Check out the ad below and let us know what you think. Did Popchips and Kutch go too far?