Eh…not really. But, we’ll let him think that. But, wait one hot minute…I thought Kanye was King…or I should say WANTS TO BE KING. Ha! I’d love to see a Kanye-Diddy show down in the middle of Times Square…a little duking out for the King title would totally make my day. However, I have strong reason to believe that Kanye is more talk than action.

As ‘Ye’s new album 808 and Heartbreak receives horrible reviews, Diddy has taken over Times Square in New York City with an image of himself…which is also said to be the LARGEST to ever hang there. (Excuse me while I gag myself.)

In a statement, Combs said: “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it.”

The billboard isn’t promoting the fact that Diddy thinks that he really is the King, but rather his new fragrance that is referred to as “I Am King”.

So what does “I Am King” smell like? The description states, “An untraditional fresh fruity woody scent, I Am King combines clean notes with sensual fruits and warm skin nuances. Impossible to ignore, I Am King subtly surrounds the wearer in fresh comfort and attracts women to encounter its power.”

So, basically, it smells like douche-ness. I’m sure Aubrey O’Day would agree.

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Tags: cologne, Diddy, Kanye West, King, launch, New York City, promotion, Times Square

This entry was posted on Tuesday, November 25th, 2008 at 1:57 pm and is filed under Kanye West, Sean Combs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.