CANDIE’S unveils its new Spring 2013 campaign today featuring pop sensation Carly Rae Jepsen. The concept for the marketing campaign is unique because it was photographed by Jepsen herself using a photo booth. This is the first time a celebrity spokesperson has shot their own fashion campaign. The print ads will debut in March issues of fashion and lifestyle magazines, as well as online, outdoor and in Kohl’s marketing vehicles.
“I feel very honored to be the next Candie’s girl,” Carly Rae Jepsen stated. “It’s a dream come true to be in the company of such amazing women! The photo-shoot was really fun because it was so different- I’m actually the photographer as well and can’t wait to share it with my fans!”
Candie’s is available exclusively at Kohl’s. Follow them on twitter @Candiesbrand.