Ohiya is such an effing cute concept. The line of character-driven merchandise includes t-shirts, toys, plushies, purses and keychains. Hastings officially debuted the line last month in 54 of its retail locations throughout the United States and also in its highly trafficked online storefront www.GoHastings.com.
The nice things about these t-shirts is that they ARE affordable. You have 20 bucks, you can get yourself one.
Poised to take the young adult and junior apparel – and pop culture scene at large – by storm, the Ohiya cast of imaginative characters (www.ohiyafriends.com) is the brainchild of Columbus, Ohio-based illustrator Jason Tharp. A self-proclaimed “obsessive dreamer,” Tharp’s mission for Ohiya is to encourage us to go beyond our personal boundaries and to simply say, “Hi” to one another. “A chance encounter can suddenly turn into something meaningful, all with the help of this simple two letter word,” Tharp proclaims. “This brand is all about the art of making friends.” And so the “o-HI-ya” identity was born.
“We are thrilled for the opportunity to work with Ripple Junction to officially launch Ohiya merchandise into the marketplace and into the national consciousness at large,” said Rebecca Webb, Director of Trends for Hastings. “The whimsical imagery, social vision and quality of this brand fits perfectly with our entertainment and pop culture oriented offerings and will greatly appeal to our customer base.”
For more about Ohiya, check out the site HERE.