Nene Leakes has signed onto release her own fashion line. I mean because what is one more celebrity fashion line added to the mix, right?
The Real Housewives of Atlanta star signed on with global brand agency Beanstalk to produce her line. In the announcement via Beanstalk, the company hopes to “leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it’ — like NeNe herself.”
But apparently they didn’t want to just sign anyone. Leakes has the appeal or so they say.
“While the fame of reality television characters is often short-lived and fleeting NeNe Leakes has displayed versatility that has enabled her to transition from being a ‘Real Housewives’ personality to a featured television star on ‘Glee.’ NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
Well good on her! Make that money, girl!
Will you buy from Nene’s fashion line?