Well Rihanna‘s ever changing sexy image isn’t popular to everybody. Stefan Heidenreich, head of Nivea’s parent company Beiersdorf, doesn’t get why the singer was ever the face for Nivea’s 100th anniversary year, and revealed that she wouldn’t be re-signed to the campaign.
“Rihanna is a no go,” he said. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.” He also said that the ads that Rihanna shot last year should have never been aired. OUCH!
And you know Ri Ri. She wouldn’t be her if she didn’t head to Twitter to comment on the situation. She posted a headshot of Heidenreich, adding, “No caption necessary.” Maybe in reference to Nivea’s “Re-Civilize Yourself” campaign ads that featured a preppy-looking black man holding an afro-covered head of his former self.
Rihanna is clearly unconcerned about the endorsement loss, as she’s partying hard with friends in Barbados this week. Now this may just be one campaign to her because she does make a lot of money on her own, but she needs to be concerned with her image still. Though she’s definitely still finding herself, her constant partying and changing of hair may turn off other companies who would want to work with her. At the end of the day, she is a brand, and while the personal life is supposed to be fun, she may need to tone it down a bit. Or at least try to keep her personal business off of Twitter a little bit more.
Image via Nivea