Jay-Z’s love for the New York Yankees just got a tad more obvious. Jay’s Rocawear announced today a sponsorship with the 27 time World Series Champions. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season. It’s all about the money, money, money.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Whatever Jay-Z wants, Jay-Z gets!
Photo credit: Courtesy of Rocawear