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She’s a fabulous and fierce female with experience in many facets of the entertainment industry. Reality show star? Check. Model? Check. Actress? Check. Shanna Moakler‘s most recent venture? SMOAK cosmetics.
We got the chance to chat with the business-savvy Moakler who has been able to live out her dreams with the development of her own cosmetics line. Check out what Shanna has to say to me about her sexy SMOAK makeup line, her invitation to you and her relationship with Travis Barker.
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Shanna, so excited to speak with you today. We have some fabulous questions for you. We’re talking “hotness” today. And you darling are sassy hot.
You started modeling at 15…went on to participate in pageants…you’ve once quoted yourself as being a “tomboy”. To me, I see you as a strong, fearless female with fabulous eye makeup. As the evolution of Shanna continues, how would you describe yourself at this point in your life?
Shanna: AT THIS POINT IN MY LIFE I FEEL TRULY BLESSED. I HAVE ACCOMPLISHED MANY OF MY GOALS AND DREAMS AND HAVE BUILT A FOUNDATION OF FAMILY AND FRIENDS THAT I AM VERY PROUD OF. I LIKE TO LOOK AT MYSELF AS A HONEST, LIFE LOVING AND CONSTANTLY STRIVING TO BE A BETTER PERSON, MOTHER, AND OVERALL WOMAN.
Ok, you recently launched your own makeup line called Smoak. When did you decide you wanted to do your own makeup line?
Shanna: I HAVE ALWAYS DREAMED OF HAVING MY OWN MAKE UP LINE (HAVING USED MAKE UP IN PAGEANTS, MODELING, TELEVISION, JUST SO MANY ARENAS OF ENTERTAINMENT, I USED SO MANY DIFFERENT KINDS). I ALWAYS WISHED THAT I COULD TAKE MY FAVORITES OF EACH COMPANY AND MAKE ONE AMAZING LINE! I FEEL I DID THAT WITH SMOAK!
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It seems as if any celebrity can get a line of some sort, whether it be a fashion, jewelry, and slap their name on it. What I want to know is how involved were you in developing Smoak?
Shanna: I HAVE BEEN OFFERED THOSE SAME DEALS AND HAVE TURNED MANY DOWN BECAUSE I WANT TO BE INVOLVED IN THE CREATIVE PROCESS. IT TOOK ME A COUPLE YEARS AND WORKING WITH DIFFERENT PEOPLE TO FIND THE RIGHT FIT FOR ME. I WANTED TO HAVE OPTIONS ON PACKAGING, LOGOS, WEBSITES, AND THE STYLE OF CAMPAIGN. I ALSO WANTED SOMETHING THAT INVOLVED MINERALS. I WANTED TO HAVE QUALITY AND STYLE.
Your products consist of minerals. What is so hot about mineral makeup?
Shanna: THE GREAT THING ABOUT MINERALS IS THAT THEY ARE HYPOALLERGENIC. IT CAN BE ANTI-AGING…SOME YOU CAN EVEN EAT…NOT THAT I WOULD RECOMMEND THAT! MOST OF SMOAK HAS SOME FORM OF SPF IN IT. IT’S ALSO CRUELTY FREE WHICH I AM VERY PROUD OF. ONE OF THE THINGS MY MOTHER TAUGHT ME AT A YOUNG AGE IS THE IMPORTANCE OF TAKING CARE OF YOUR SKIN. I HAVE CARRIED THIS WITH ME. THERE IS NO REASON TO BE USING HARSH CHEMICAL MAKE UP ON YOUR FACE TO STAY UP WITH FASHION TRENDS WHEN YOU CAN GET EQUALLY HIGH PIGMENTED MAKE UP THAT ACTUALLY HAS VITAMINS INFUSED AND HEALS THE SKIN AS YOU WEAR IT!
Women have so many choices of cosmetic lines and products out there today, so why should they choose Smoak?
Shanna: FOR MANY OF THE REASONS I STATED PREVIOUSLY, I STAND BEHIND THE QUALITY OF IT. IT’S CRUELTY FREE, HYPO ALLERGENIC, PARABEN FREE, FRAGRANCE FREE AND MOST HAS A SPF IN IT WHICH IS CRUCIAL IN TODAY’S ENVIRONMENT. MINERALS ARE AGE DEFYING AND HELP THE SKIN. SMOAK HAS ALL THIS PLUS CHIC PACKAGING AND MODERN COLOR PALETTES. I TRULY FEEL THE VISION OF MAKE UP I ALWAYS DREAMED OF AFTER ALL MY YEARS IN ENTERTAINMENT HAS COME TO FRUITION.
What I noticed about Smoak is that it doesn’t cost like $80 for an eyeliner. It’s affordable.
Shanna: MINERALS IN GENERAL USUALLY COST MORE…I WANTED IT TO BE AFFORDABLE, BUT AGAIN I HAVE TO STAND BEHIND THE QUALITY. I THINK IT IS IMPORTANT FOR A WOMAN TO INVEST IN A NICE MAKE UP KIT AND YOU CAN GET THE ESSENTIALS FROM SMOAK VERY VERY REASONABLE.
What is one beauty secret or tip in relation to makeup that you’d like to share with my fashionable readers out there?
Shanna: I ALWAYS TELL WOMEN, MAKE UP TAKES PRACTICE AND IT TAKES LEARNING YOUR FACE AND WHAT WORKS FOR YOU! SO MANY WOMEN WANT TO FOLLOW STEPS, BUT IT DOESN’T ALWAYS WORK LIKE THAT… SOMETIMES I PUT MY FOUNDATION ON FIRST IF I AM DOING A DEWY DAY LOOK, BUT IF I AM VAMPING IT UP AT NIGHT, I LIKE TO PUT MY DARK EYES ON FIRST AND THEN MY FOUNDATION.. I GUESS MY TIP IS..PRACTICE AND FIND WHAT WORKS BEST FOR YOU AND YOUR COMPLEXION!
So speaking of your makeup, where can our readers buy items from your Smoak line?
Shanna: RIGHT NOW YOU CAN GO TO WWW.SMOAKSHOP.COM AND ALSO FRED SEGAL MELROSE!
Fabulous! Now dahling I have a few questions from my sexy readers.
How do you stay fit? What kind of workout regimen do you have?
Shanna: THERE ARE TIMES WHEN I DON’T WORK OUT AT ALL AND I ALLOW MYSELF TO JUST EAT AND LIVE AND FEEL GOOD BEING ME. THEN THERE ARE TIMES I WORK OUT VERY HARD! USUALLY 6X A WEEK, 3 DAYS CARDIO, 2 DAYS WEIGHTS AND 1 DAY POWER YOGA. I GIVE MYSELF ONE CHEAT MEAL AND MY MEALS USUALLY FOLLOW A ZONE TYPE DIET THAT DEAL WITH PORTION CONTROL. I ALSO HAVE A CLUB ON FACEBOOK CALLED BIKINIBOOK AND WE DO CHALLENGES. I INVITE YOU ALL TO JOIN! ITS TOUGH BUT FUN!
What is on your ipod/music player right now?
Shanna: I LOVE SINGERS AND SONG WRITERS. I ALSO LOVE R&B…I HAVE BEEN LISTENING TO ANDREW BELLE. HES A NEW ARTIST AND I LOVE HIS VOICE.
Ok, many of my readers are wanting to know. How close are you and Travis? Best friends or just for the kids close?
Shanna: WE ARE VERY CLOSE. WE LOVE HARD AND FIGHT HARD. HE IS MY FAMILY.
When you go to events, do you apply your own makeup?
Shanna: MOST OF THE TIME I APPLY MY OWN MAKE UP. SOMETIMES I JUST LIKE HAVING IT DONE AND FEELING PAMPERED. DANIEL MCFADDEN USUALLY DOES MY MAKE UP AND LISA G. WHO IS ON SMOAKSHOP.COM AS THE MAKE UP ARTIST OF THE MONTH! I FEEL YOU CAN ALWAYS TELL A GREAT MAKE UP ARTIST BY HOW THEY DO YOUR BROWS!
Thank you Shanna for taking the time to chat with us! You rock hardcore.
THANKS FOR THINKING OF ME AND SMOAK TO DO THIS! AND YOU ROCK!
Our pleasure!
Check out Shanna’s SMOAK Cosmetics here.
Follow Shanna on Twitter here.
Join BikiniBook as mentioned in Shanna’s interview here.
Follow Danity Donnaly on Twitter here.
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