Bar Refaeli, the unknown supermodel UNTIL she started dating Leonardo DiCaprio, graces the cover of the Sports Illustrated swimsuit edition AND a Southwest Airlines jet? Apparently so. Talk about marketing at his classiest.

Southwest Airlines just unveiled ”S.I. One” (kinda clever), a plane which sports the image of the Sports Illustrated cover girl. Apparently the Southwest Boeing 737 will ferry the model on a cross-country promotional trip leaving from New York City and will temporarily foster the image of the supermodel for a limited time on flights between New York and Las Vegas.

It kind of makes ya wonder if Leo had something to do with all this hoopla? Speaking of Leo, he’s dated quite the gorgeous women, including the gorgeous Brazilian supermodel Gisele Bundchen. So, just for S and G’s, is Leo moving up on the supermodel boot knockin’ chain or taking a few steps back…

Click for more pics of Bar and her body imprinted on a Southwest Airlines jet.
(more…)