Remember when Katie Price Jordan wanted to be taken seriously and we were all forbidden to call her by her slutty alter-ego? Well, scratch that, peeps. Jordan is back, hoochier than ever! Woot, woot!

At the launch of her new lingerie range at Asda in Essex today, Price was a hoochie mama flirtatiously playing up to the cameras in a lacy red and black bra and g-string. But, oh peeps, these bras and panties aren’t for everyone. Big boobied women only!

Price said, “My Katie Price range is for the bigger busted woman and I can assure you that the bras will give women the best lift and support – and of course look sexy! There are lots of people who promote their underwear with stick thin models but I wanted to use my family and friends so that’s what I did. Everything about the underwear is what I wear.”

Image Source: Wire Image