Designer Jason Wu has been a red carpet staple for years. (He’s responsible for Michelle Williams‘ fab Golden Globe dress.) This fashionista squealed with glee when it was announced months ago that he would be following in the footsteps of designers such as Missoni and Thakoon and designing an exclusive line for Target. The commercial for Jason Wu’s Target collaboration (hitting stores February 5!) is out, and while you don’t have to be a cat person to enjoy it, it probably helps.
The 30-second spot sees the designer sketching in his studio, then leaving the room. In his absence, an illustration of his latest muse, the red bow-adorned Milu the Cat, comes to life and gets to work, finishing off a yellow knit top, running a red pleated blouse through the sewing machine, and sashaying past floral-print handbags and striped sundresses.
Now there’s a Stupid Pet Trick we’d like to learn!
The quirky commercial ends with Wu returning to find his work completed while Milu—who also stars in the collection’s print campaign—is transformed into a graphic tee alongside the tagline “Mischief is in the details.”
Look for the chic feline to resurface in the collection’s cat prints … coming soon to a shopping cart near you!
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