Continuing her magical, Wonderstruck journey, Taylor Swift returned to the Magnolia Plantation in New Orleans, Louisiana, to shoot the advertising campaign for her second fragrance, Wonderstruck Enchanted, on-counter in September at Macy’s. Working with KraftWorks NYC, Taylor and Elizabeth Arden developed a creative concept which captures the bold and sensual allure of the new fragrance.
Taylor’s concept was brought to life with the assistance of Kara Glynn Productions and set designer Thomas Thurnauer at the Magnet Agency, who turned the plantation’s time-worn conservatory into an enchanting sanctuary – a world of lush ferns and crimson sofas.
Taylor and stylist Joseph Cassell selected a sweeping crimson gown, designed by Monique Lhuillier, and she and hair stylist Jemma Muradian created an effortless look by setting her hair in soft, natural curls.
As Taylor told People.com, “I love the look of my Wonderstruck Enchanted ad! I’m wearing this amazing red gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”
Taylor looks ravishing in red!